This icon never tires of being a favorite

Published Wednesday, September 01, 2004

He is the most experienced candidate in the field, an award-winning legend, and a favorite of motorists for more than 105 years. Now, the Michelin Man is seeking votes as he campaigns to become the favorite icon of consumers. A contest, being sponsored by Advertising Week in New York City, was created by the American Association of Advertising Agencies to recognize contributions of advertising to the economy. The Michelin Man and other nominated icons officially launched their campaigns Aug 5, 2004, at Grand Central Terminal in New York. The Michelin Man will do battle with 25 other brand ...

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